Calvin Klein Fragrances Introduces CK One Essence

Calvin Klein, Inc., part of PVH Corp., and Calvin Klein Fragrances, a division of Coty Inc. has launched CK One Essence.

Billed an “intensified, premium take” on the original scent – which launched 30 years after the introduction of the original CK One – CK One Essence pays homage to the original fragrance’s olfactive DNA and celebrates its cultural legacy, per marketers.

Crafted by master perfumer Alberto Morillas of DSM-Firmenich – the perfumer behind the original CK One fragrance – to formulate this iteration. Amplified with double the concentration of the original eau de toilette for long-lasting, powerful freshness, CK One Essence modernizes the original juice’s defiant notes to create a new olfactory symbol of timeless unity, per marketers.

Top notes open with Italian bergamot, responsibly sourced from a family-owned farm in Calabria, and blood orange for an energizing profile. At the heart, a selection of teas, including organic green, brings a modern freshness while an upcycled musk comprises the base for a sandalwood accord.

‘Blue Monday’ Campaign

For the debut of CK One Essence, Calvin Klein partnered with visionary creative Alasdair McLellan to introduce a cast empowered by their individuality and united by the rebellious spirit at the heart of the CK One franchise. Channeling the brand’s signature black-and-white portraiture, the campaign shows the cast moving dynamically in harmony, in contrast and with total energy to the anthemic synths of New Order’s “Blue Monday.” The resulting visuals highlight the sensuality, togetherness and unity intrinsic to the heritage of CK One and celebrate a generation at one with themselves and each other, according to the brand.

Simple, Sustainable Packaging

Grounded in the simplicity of the original CK One screw-top flask, the bottle and secondary packaging were reimagined with environmentally preferred finishes. The bottle features a removable pump and a translucent metallic finish which reveals the juice inside. Its secondary metallic carton highlights the luxe nature of the new fragrance’s ingredients.